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Cost

$720 (plus tax)

Sessions

Event CodeTitleBegin DateEnd DateTermDelivery Method
P02032610AWriting for Promotional Communications10/5/202610/6/2026AutumnOnlineRegister
P02032702AWriting for Promotional Communications2/12/20272/12/2027WinterIn PersonRegister

Instructor

Bernard Gauthier, PhD is a seasoned strategic communicator with considerable experience in crisis communication. He served as an Executive Counsel and later CEO of one of Ottawa’s largest PR agencies, and now works as an independent advisor in strategic planning and communication for clients in the private, public and not-for-profit sectors. Fluently bilingual, Bernard is the author of Strategic Communication in Canada (2018), in which he introduced his CARE Model for strategic communication planning. For more than 25 years, Bernard has taught degree-level courses at Carleton University, the University of Ottawa, and Conestoga College.

Access a Continuum of Learning

By completing the Certificate in Communications and Marketing program, you will have the tools and knowledge needed to help build reputational value and to solve business challenges faced by private and public organizations.

The Certificate in Communication and Marketing program stands as a crucial component within the continuum of learning opportunities offered by the University of Ottawa Professional Development Institute (uOttawa PDI). This program focuses on fostering skills in communication planning, crisis communications, social media strategy, promotional writing, and other essential topics, contributing significantly to individuals' skill development within the learning ecosystem.

Writing Skills

Strategy and Innovation

Interpersonal and Supervision

Personal Effectiveness

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