Communicating with Your Employees

Overview

This course is designed to address the importance of communicating with your employees to keep your workforce motivated and engaged. Effective employee communication also improves productivity.

Employee communication is often defined as the sharing of information and ideas between the management of an organization and employees and vice versa. It is essential for an organization's success that there are many different channels available to communicate with your employees and with targeted messages. The key with employee communications is realizing "one size fits all" is to be avoided.

Good employee communications will turn employees into brand ambassadors. To be achieved, it is important to understand the strategic role that internal management and employee communications play in creating meaning in an organization. Employee communications must be aligned with corporate objectives.

Topics

• Understand how to mobilize and engage all employees in the workplace
• Know how to design an effective employee communications strategy
• Identify the appropriate tools and methods (print, electronic, social media and others) to be used and why
• Explain why and how to measure the effectiveness of employee communications initiatives
• Explain why 2-way communication is vital to an organization’s success and how to achieve it

Audience

• Communications and marketing teams
• Senior and mid-level managers
• Entrepreneurs and small business owners with no communications team

Duration

Cost

• $655 (plus tax)

Featured Instructor

Paula Bernardino, MCM, CSR-P, SCMP® Strategic Communication Management Professional (SCMP) with more than 15 years of experience, Paula has an expertise in strategic corporate communications and public relations acquired while working for large global corporations and not-for-profit organizations. Paula is currently a strategic independent consultant in communications and corporate responsibility while also guest speaking at conferences and panels.

She is a course lecturer at McGill University in the Public Relations program where she teaches the Internal Stakeholder Communications and Communication in the Corporate Sector courses. She is also the teaching assistant for the Organizational Public Relations and Applied Ethics in Communications Management courses at McMaster University in the Masters in Communications Management program.

Sessions