Description
Online content has broken free of traditional structures. People don’t read web sites: they scan them. You have only a few seconds to grab their attention and direct them to the information they are looking for. If they find it, they expect content delivered clearly and efficiently. If they don’t find information quickly or if they encounter boggy writing, they will look for the information elsewhere. While it is the technical web designer’s job to build in good navigation and provide clean page design, you can support the web designer’s goals with by understanding how your content fits in the bigger picture.
This course focuses on writing to meet the needs of a web audience. It will help you develop an effective web writing style that avoids common pitfalls. It will show you how to break up and organize information to prevent information overload and allow your audience to “grab and go.”
Learning Outcomes
At the end of this course the participant will be able to:
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Understanding how web users read Writing to meet your audience’s needs;
- Repurposing print documents for the web;
- Writing lean content;
- Using plain language;
- Checking and improving your website’s usability;
- Designing for diversity and special audiences;
- Optimizing for search.
Duration
12 hours
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