Description
While Internal Communications roles are often overlooked in any organization, the unique environment found within Federal Departments and Agencies can be even more difficult to navigate. This two-day course will highlight the communications policies, procedures and standards within the Federal government as they relate to internal communications and will help communications advisors and managers refine the skills needed to develop an effective, engaged workforce.
Through a combination of lessons, discussions, and exercises, participants will look at the necessary elements needed to build a successful internal communications approach. The session will help communications advisors and managers craft an effective plan to engage employees and share both daily-needs information, and critical material in times of crisis.
Learning Outcomes
At the end of this course the participant will be able to:
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Explain the value of timely, consistent communications with staff in a large organization.
- Write and edit key communications materials including an internal communications plan, and message calendar.
- Explain how effective internal communications can support senior management's priorities.
- Understand the appropriate communications tools available to interact with staff.
- Identify the main elements of federal policies related to internal communications.
- Explain the roles and responsibilities of an effective Internal Communications team.
Duration
12 hours
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