Description
This course is designed to address the growing demand and visibility of corporate responsibility and sustainability practices. As it is gaining significant attention and importance in management journals, in business schools and in the executive suites of organizations, how should social responsibility and sustainability initiatives be communicated?
In August 2019, almost all the Business Roundtable (BRT) CEO members signed on to an updated BRT definition of “the purpose of a corporation” which expanded the definition to include a focus on other stakeholders other than investors. The BRT’s updated statement of purpose includes commitments to customers, employees, suppliers, communities, and shareholders. According to the BRT CEOs recognizing and delivering value to all these stakeholders is essential for the future success of the corporations and communities.
As the corporate world expresses the desire to become more sustainable with more meaningful stakeholder relationships, it represents an exciting opportunity for organizations to showcase how their expertise can play a pivotal role in helping organizations manage diverse stakeholder relationships with authenticity and credibility.
Learning Outcomes
At the end of this course the participant will be able to:
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Explain how relationships with key stakeholders leads to an enhanced reputation and social responsibility
- Determine the level of authenticity and credibility of social responsibility and sustainability messages
- Produce strategic and authentic credible plans to communicate social responsibility and sustainability reports
- Produce a business case on why and how to communicate ESG, Sustainability & CSR
Explain "washing" concepts
Duration
6 hours
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