February 11, 2019

9am-4pm

Overview and Context: Strategic Communications & Change

• Discovering the landscape of change and transformation
• Exploring the enabling role of strategic communications
• Strategic planning in a world that keeps changing

February 12, 2019

9am-12pm

Overview of the Results Map for Strategic Communications & Consultative Skills

• Introducing the Results Map process and tools
• Raising your game through consultative skills
• Aligning objectives & outcomes
• Audience profiling

1pm-4pm

The Nature of Change: A Primer

• The personal impact of change
• Organizational patterns in change
• Overview of change management methodologies

February 13, 2019

9am-12pm

Best Practices in Change Communications

• What makes change communications different?
• Techniques and tactics for facilitating change through communications

February 27, 2019

9am – 4pm

The Change Agent's Toolkit

• Introducing a step-by-step process for change management using the Change Agent's Toolkit
• Principles of change leadership
• Working with resistance
• Building resilience

February 28, 2019

9am-12pm

Focus on Culture Change

• Exploring organizational culture
• Crafting strategies for advancing culture change

1pm-4pm

Making Evaluation Work

• Creating an evaluation framework for measuring communications and change
• Inside look at the global Best of the Best Award for Change Communications case study, presented by the International Association of Business Communicators (IABC)
• Leveraging evaluation to fuel positive change

Evening Social/networking activity

March 1, 2019

9am-4pm

Action Learning Case Study & Certificate Presentations

• Change communications planning lab
• Presentations
• Building a community of practice