Program Curriculum

The program is delivered in a modular fashion, through full and half-day sessions.

Participants benefit from a highly engaging learning experience that includes a mix of courses, hands-on exercises, active learning sessions, “lab” case study work and expert guest speakers.  Upon successful completion of the applied case study presentation at the conclusion of the program, participants earn a University of Ottawa Certificate in Strategic Communications & Change, recognizing their enhanced and
newly acquired skills, knowledge and accomplishment.

Cohort Curriculum

November 3

9am-4pm

Overview and Context: Strategic Communications & Change

  • Discovering the landscape of change and transformation
  • Exploring the enabling role of strategic communications
  • Strategic planning in a world that keeps changing

November 4

9am-12pm

Overview of the Results Map for Strategic Communications & Consultative Skills

  • Introducing the Results Map process and tools
  • Raising your game through consultative skills
  • Aligning objectives & outcomes
  • Audience profiling

1pm-4pm

The Nature of Change: A Primer

  • The personal impact of change
  • Organizational patterns in change
  • Overview of change management methodologies

 

November 5

9am-12pm

Best Practices in Change Communications

  • What makes change communications different?
  • Techniques and tactics for facilitating change through communications

November 17

9am – 4pm

The Change Agent's Toolkit

  • Introducing a step-by-step process for change management using the Change Agent's Toolkit
  • Principles of change leadership
  • Working with resistance
  • Building resilience

November 18

9am-12pm

Focus on Culture Change

  • Exploring organizational culture
  • Crafting strategies for advancing culture change

 

1pm-4pm

Making Evaluation Work

Evening Social/networking activity

November 19

9am-4pm

Action Learning Case Study & Certificate Presentations

  • Change communications planning lab
  • Presentations
  • Building a community of practice


 

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What Makes the Program Different?

Through experiential learning, the program allows you to share common challenges and experiences with your peers, tapping into a community of practitioners to access new insights and fresh perspectives. Read More

Curriculum

The program is designed around a combination of practical instruction, hands-on exercises, case studies, peer learning, and coaching.

See the full curriculum

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