On September 21st, Ottawa-Gatineau was hit with a devastating series of tornadoes that swept across the region. With severe damage to property, hundreds of major outages across the grid and over 174,000 people without power, it was a natural disaster unlike anything the region had experienced in decades.
This event presents a unique case study in terms of crisis communications planning, strategic communications, and reputation management. While many organizations have been praised for their timely and transparent information sharing during the storm, others faced significant difficulties in reaching audiences effectively, particularly with the loss of core communications channels.
Join us on December 13th as we explore the lessons learned by local Ottawa communication leaders, and discuss how strong communications supported the region during one of its most damaging events.
Panelists for this event will include:
Daniel Séguin, Manager, Media and Public Affairs at Hydro Ottawa
Pierre Poirier, Manager, Security and Emergency Management at the City of Ottawa
John Rainford, Director at The Warning Project and Emergency Risk Communication Lecturer at Carleton University
Christina Cefaloni, Director General, Communications and Public Outreach, Canadian Institutes of Health Research (CIHR)