Writing for the Web

Online content has broken free of traditional structures. People don’t read web sites: they scan them. You have only a few seconds to grab their attention and direct them to the information they are looking for. If they find it, they expect content delivered clearly and efficiently. If they don’t find information quickly or if they encounter boggy writing, they will look for the information elsewhere. While it is the technical web designer’s job to build in good navigation and provide clean page design, you can support the web designer’s goals with by understanding how your content fits in the bigger picture.

This course focuses on writing to meet the needs of a web audience. It will help you develop an effective web writing style that avoids common pitfalls. It will show you how to break up and organize information to prevent information overload and allow your audience to “grab and go.”

  • Topics
  • Audience
  • Instructor
  • Understanding how web users read

  • Writing to meet your audience’s needs

  • Repurposing print documents for the web

  • Writing lean content

  • Using plain language

  • Checking and improving your web site’s usability

  • Designing for diversity and special audiences

  • Optimizing for search

  • Anyone who writes or adapts material for the internet or an intranet
  • Anyone who wants insight into the difference between traditional writing on paper and writing for the web
  • Anyone who wants to practise reducing wordiness and writing clearly

Caroline Gravel, M.Sc., M.A., is a professional writer and publications manager with more than 17 years’ experience acquired in Canada and abroad. As a publications manager, she has led a variety of large projects ranging from complete website overhauls to writing technical guidance in support of government regulations.  She facilitates writing workshops at the Professional Development Institute, and has taught Business writing, Technical writing and Writing for the Web at the University of Ottawa’s Département de français.

“I appreciated all the use of examples and Web pages (good or bad).”

Online Distance Learning 

Certain sessions of this course are now offered online via live video conferencing. Online session are indicated in parenthesis in the box below.

Register today by selecting an online session.


Select a session

Writing for the Web (Online session)
February 22, 23, 24, 25, 2022
13:00 - 16:00

Certificate in Workplace Writing 

This workshop is part of our new Certificate in Workplace Writing. Learn how to get started.

Group Training

Our courses and certificate programs, delivered exclusively to your employees, offer different levels of training customization to meet your organization’s specific requirements.

To discuss your training needs, please click here to submit a request for a group training.

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