Writing for the Web
Online content has broken free of traditional structures. People don’t read web sites: they scan them. You have only a few seconds to grab their attention and direct them to the information they are looking for. If they find it, they expect content delivered clearly and efficiently. If they don’t find information quickly or if they encounter boggy writing, they will look for the information elsewhere. While it is the technical web designer’s job to build in good navigation and provide clean page design, you can support the web designer’s goals with by understanding how your content fits in the bigger picture.
This two-day workshop focuses on writing to meet the needs of a web audience. It will help you develop an effective web writing style that avoids common pitfalls. It will show you how to break up and organize information to prevent information overload and allow your audience to “grab and go.”
Understanding how web users read
Writing to meet your audience’s needs
Repurposing print documents for the web
Writing lean content
Using plain language
Checking and improving your web site’s usability
Designing for diversity and special audiences
Optimizing for search
- Anyone who writes or adapts material for the internet or an intranet
- Anyone who wants insight into the difference between traditional writing on paper and writing for the web
- Anyone who wants to practise reducing wordiness and writing clearly
Caroline Gravel, M.Sc., M.A., is a professional writer and publications manager with more than 17 years’ experience acquired in Canada and abroad. As a publications manager, she has led a variety of large projects ranging from complete website overhauls to writing technical guidance in support of government regulations. She facilitates writing workshops at the Professional Development Institute, and has taught Business writing, Technical writing and Writing for the Web at the University of Ottawa’s Département de français.
“I appreciated all the use of examples and Web pages (good or bad).”
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