Routine workplace writing tasks rarely ask more of us than the ability to write clearly and organize ideas effectively. Once you have developed good writing skills, you may find yourself lodged in an uninspiring and unchallenging landscape of mundane reports and memos. This workshop is for writers already adept at grammar and composition who want or need to write material that goes beyond informing, and engages, energizes, and entertains readers. You’ll learn how to write balanced sentences with pleasing rhythms, how to ensure your writing is lean and lively, and how to use sentence structure and rhetorical devices to create special effects. You’ll also learn practical techniques you can use regularly to keep your writing skills sharp and your perspective fresh.
Successful style: examining what hooks, what compels, and what energizes readers
Sentence structure: exploiting structure to convey meaning, nuance, and emphasis
Freshness: avoiding the trite and the tired; overcoming blind spots; identifying and excising clichés
Flow: elegant transitions and powerful endings; rhythm and balance
High energy writing: using vital verbs
Toolkit: six tools for expanding your range
Rhetorical devices: use and abuse
Getting past obstacles: overcoming occasional block (you can’t get started or you stall), blahs (what you write seems insipid no matter what you do), and blues (the task of writing itself feels like a chore)
Individual focus: designing your own routine for keeping your sentences limber and vital
Writers who want to engage and compel their readers as well as inform them
- Experienced writers who want to expand their range and develop their craft
- Writers of newsletters, marketing materials, speeches, web articles, essays, press releases, or brochures
- Writers who want to engage and compel their readers as well as inform them
Carolyn Brown is a Certified Professional Editor (Editors Canada) and certified Editor in the Life Sciences (Board of Editors in the Life Sciences). She has edited a wide variety of material for 35 years, specializing in scientific and medical publications for the past 25 years. She is the author of the chapter on citation in Editing Canadian English, 2nd edition, and a perennial seminar leader. She developed an online course on stylistic editing for continuing education at Queen’s University, Kingston, Ont. She is also a scientific and medical writer and consultant on electronic publishing.
“A rare and memorable teacher who has both the experience and passion.”
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