Speechwriting for Impact

With all the ways people communicate today, speechwriters face new pressures. In the era of the Internet, YouTube and social media, audience expectations have changed. People still want to hear from leaders directly. But, the words spoken have to be clear, purposeful and persuasive to make an impact. 

Speechwriting For Impact provides people who write speeches with the expertise they need to create compelling scripts. Over the course of two days, you’ll learn how to plan a speech so that it reflects the speaker’s voice, engages the audience, and delivers a memorable vision or call to action. 

You’ll also learn how to: 

  • Use your audience analysis to forge a strong connection between speaker and listeners;
  • Craft key messages that resonate;
  • Give your speech a solid structure;
  • Write in a conversational tone;
  • Harness storytelling, rhetorical devices and humour to reinforce important points; and
  • Apply speechwriting metrics to craft a solid speech for every occasion.


Throughout the workshop, you and your fellow participants will analyze video excerpts of speeches that demonstrate best practices. Plus, you’ll engage in discussions and take part in thinking, planning and writing exercises. Your instructor, who has more than 25 years of speechwriting experience, will offer feedback on your work and share real-life anecdotes about speechwriting issues and challenges she has encountered.

Whether you work in government, industry, business, or the not-for-profit sector, and whether you write for yourself or for someone else, you’ll take away a wealth of knowledge from this workshop that you can use immediately and throughout your career.

  • Topics
  • Audience
  • Instructor
  • Planning your speech

  • Establishing key messages—applying a methodical and strategic approach

  • Outlining your speech

  • Harnessing the power of storytelling

  • Beginning a speech

  • Ending a speech

  • Working with words

  • Capitalizing on rhythm

  • Freshening your style: being warm and personable

  • Writers and communicators who want to improve their speechwriting skills
  • Anyone who expects to be doing more public speaking

Wendy Cherwinski is on a mission to help people write and deliver speeches and presentations with impact. With more than 25 years of experience, she takes pride in turning clear thinking into compelling words that engage and energize audiences and inspire them to action. In addition to writing speeches and presentations, Wendy coaches speechwriters and speech givers from many walks of life and leads speechwriting and presentation-design workshops.

During her career Wendy has written for and provided advice to government ministers, senior leaders in business and industry and executives in not-for-profit organizations. She has also spoken on communications topics at international events in Ottawa, Washington, Chicago, San Francisco, Chile and England and won praise for being “warm, clear, engaging and rich in insights”. Wendy also blogs and publishes a monthly e-newsletter called Pen & Podium. Wendy holds an Honours Bachelor of Journalism from Carleton University. She is also a past president of the International Association of Business Communicators (Ottawa Chapter) and a member of the Canadian Association of Professional Speakers and the Professional Speechwriters Association.

Important Information FALL 2020

Due to COVID-19 all in-person fall dates are likely to be subject to change in order to accommodate online virtual delivery. We invite you to register to reserve your spot today.

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Speechwriting for Impact
February 22, 23, 2021
9:00 - 16:00

Group Training

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