Speechwriting for Impact
Given the wide variety of ways that people communicate today, speechwriters face new pressures. Add social media to the mix and you soon realize that audience expectations have changed significantly from years gone by. People still want to hear from leaders, but they want to hear clear, purposeful, persuasive statements.
This two-day (four-morning) course helps to equip participant to create compelling scripts. Participants learn to plan a speech, reflect the speaker’s voice, engage the audience and, where appropriate, deliver a memorable vision or issue a call to action.
Planning the speech
Identifying key messages
Outlining the speech
Getting started – the introduction
Crafting the content for maximum impact – the body
Using storytelling, metaphors, humour, rhetorical questions and other techniques to enhance the key messages
Developing a call to action
Ending on a high – the conclusion
Putting your best word forward
Creating rhythm and building memory
Audience and speaker analyses
- Anyone who write speeches, either for themselves or for other people
Elva Keip has been presenting to live and remote audiences for over 30 years, with speeches she wrote for herself that range from 5 to 45 minutes. Elva coaches other people, usually on a 1:1 basis, to improve how they plan and deliver their key messages. She also delivers several other courses at PDI.
Select a session
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