Social Media and Public Services - An Introduction

The use of social media such as Facebook, Blogs, Wikis, and Twitter is transforming the way the public accesses goods and services. The effective use of social media carries the promise of making public services better and more inclusive. With this promise also comes a significant change in public expectations about levels of transparency and speed in the delivery of public services. This transformation also brings with it potential risks and hazards not normally encountered with traditional communications methods.

This workshop is an introduction to social media in the public service. You will learn about the origin and growth of social media and be provided with examples of how social media is being used in public services in a range of countries. You will learn to develop social media strategies for your work environment that are effective in providing feedback to improve services. Lessons learned from the use of social media will demonstrate how not to use social media, including how to avoid common mistakes and hazards. Finally, you will be introduced to emerging trends in social media that may further transform public expectations of services.

  • Topics
  • Audience
  • Instructor
  • What is social media and how is it being used in providing public services?

  • Developing and implementing an effective social media strategy

  • Using social media to gather feedback to improve services

  • Lessons learned: how not to use social media

  • Emerging trends that are transforming the delivery of public services and public expectations

  • Public service Directors, Managers and mid-level program and policy public servants who need to better understand how social media is changing their work environments
  • Federal, Provincial/Territorial, and Municipal public service employees

Peter Levesque, BSocSc., M.A., is a consultant and trainer based in Ottawa. He has twenty years of experience working with governments, research institutes, and professional associations on issues of knowledge mobilization. His career has included serving as Deputy-Director of Knowledge Products and Mobilization at SSHRC, as Knowledge Exchange Specialist at CHEO, and Chair of KM at Ontario Neurotrama Foundation. He serves on several boards of non-profit organizations and is President of the Institute for Knowledge Mobilization. Peter is an experienced and sought after speaker, facilitator, and commentator on issues of education, research, knowledge, and social media.

"This is a very good workshop. I highly recommend this course to my colleagues in the federal public service."

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