Selling Ideas Successfully
The saying goes that “you can have brilliant ideas, but if you can’t sell them, they won’t go anywhere”. Whether your idea is a new public policy for government or product for the marketplace, idea selling is an essential professional skill set.
When you master that art of selling ideas successfully you use step-by-step strategic movements that bring your ideas closer to your audience and their needs. You don’t need a fancy title to sell your ideas, and when you do you will feel empowered, energized and fulfilled.
This course provides participants with the knowledge, skills and practice to deploy strategies and tactics that advance their ideas through organizations and to key audiences.
Framing your idea as a problem that needs to be solved
Enhancing personal power within organizations and networks
Identifying your persuasion style and adapting it to key audiences
Mapping personal networks and leveraging key players within them
Using the seven persuasion principles
Making the pitch using strategic communication techniques
Tactics to overcome approval roadblocks
Making your idea stick by overcoming organizational inertia
- Professionals from all levels of the public and private sectors that want to improve their ability to sell ideas strategically and persuasively in organizations and to key audiences.
Andrés J. Drew, BA, BCL, LLB, MSc, is a counsel at the Department of Justice. He was previously a senior policy adviser at Natural Resources Canada. A bilingual lawyer with more than a decade of experience at the intersection of law, policy, regulation and economics, he has a track record of achieving legislative and regulatory reform by synthesizing and communicating complex issues, negotiating with stakeholders, briefing senior officials and navigating government processes. Andrés is also actively involved in selecting individuals for the Recruitment for Policy Leaders initiative, which seeks out exceptional professionals with diverse achievements and experience for mid- and senior-level roles across the Government of Canada.
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