Planning and Managing Public Relations Campaigns

Getting a public relations campaign or program off the ground can seem an overwhelming task. But, as with any project, the secret of success lies in good planning and effective management. Successful public relation campaigns need to be managed as the ongoing development of a program in a structured way to benefit both the organization and its clients.

From planning a public relations campaign through to implementation involves a step-by-step technique. Topics discussed include environmental scanning, audits, identifying stakeholders and target publics, strategy and implementation of plan, including timelines, budgeting, working with suppliers and consulting skills. Emphasis is placed on evaluation and return on investment of communication.

  • Topics
  • Audience
  • Instructor
  • Prepare coherent, realistic and effective public relations solutions and communication plans for a variety of situations

  • (define the situation, segment publics, decide on approaches and strategies, develop appropriate messages, choose the most appropriate tools and channels, evaluate the success of the plan).

  • Think strategically and creatively in identifying needs and planning a communications or public relations project to meet those needs.

  • Develop measurable objectives and evaluate how well they were met.

  • Work effectively to develop and persuasively present practicable communication plans.

  • Develop an awareness of one’s own strengths in the field and professional development needs.

  • Communications and marketing teams
  • Senior and mid-level managers
  • Entrepreneurs and small business owners with no communications team

Paula Bernardino

Strategic Communication Management Professional (SCMP) with more than 15 years of experience, Paula has an expertise in strategic corporate communications and public relations acquired while working for large global corporations and not-for-profit organizations. Specializing in Corporate Responsibility since 2014, she has been responsible for the implementation and management of a company’s corporate responsibility strategy and engagement in Canada, responsible to increase internal and external awareness regarding the company’s commitment to corporate responsibility, while creating, implementing and managing an award-winning Regional Charity Program.

Rendered Node

Course Category/Template: 

Strategic Communications and Social Media

Body: 

Getting a public relations campaign or program off the ground can seem an overwhelming task. But, as with any project, the secret of success lies in good planning and effective management. Successful public relation campaigns need to be managed as the ongoing development of a program in a structured way to benefit both the organization and its clients.

From planning a public relations campaign through to implementation involves a step-by-step technique. Topics discussed include environmental scanning, audits, identifying stakeholders and target publics, strategy and implementation of plan, including timelines, budgeting, working with suppliers and consulting skills. Emphasis is placed on evaluation and return on investment of communication.

In-House Option: 

Title: 

Planning and Managing Public Relations Campaigns

Course Code: 

1025

Social Widget: 

Email Reminder: 

Email Reminder Will Be Sent

Email Reminder Date: 

10days before the course start date

Speaker Bio: 

Paula Bernardino

Strategic Communication Management Professional (SCMP) with more than 15 years of experience, Paula has an expertise in strategic corporate communications and public relations acquired while working for large global corporations and not-for-profit organizations. Specializing in Corporate Responsibility since 2014, she has been responsible for the implementation and management of a company’s corporate responsibility strategy and engagement in Canada, responsible to increase internal and external awareness regarding the company’s commitment to corporate responsibility, while creating, implementing and managing an award-winning Regional Charity Program.

Audience: 

Communications and marketing teams
Senior and mid-level managers
Entrepreneurs and small business owners with no communications team

Select a session

Planning and Managing Public Relations Campaigns (Online session)
March 21, 22, 23, 24, 2022
9:00 - 12:00
$995.00
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