Interview like a Pro: Media Training for Spokespeople

This interactive, hands-on coaching workshop will provide you with an understanding of the media landscape in Canada, the new realities for media outlets and journalists and the resulting imperative for organizations and individuals who want to succeed in this environment. Participants will learn how to vet and prioritize media opportunities, meet the needs of journalists as well as personal and organizational goals, and how to focus on a workable plan that delivers well-framed arguments for traditional and social media.

The main focus of the workshop is to teach techniques and best practices for interviewing—skills that are valuable for media interviews, and for success in other types of interviews, and moments where you have “the floor”. The aim is to help you gain comfort with any and all opportunities to share expertise and perspectives succinctly and in a compelling manner, while also adeptly avoiding being taken down an unintended path.

  • Topics
  • Audience
  • Instructor
  • The top 10 must do’s for an effective interview

  • How to develop compelling key messages

  • What to do when the interview isn’t going your way

  • How to adjust for TV, radio, print, social or other mediums

  • How to build effective relationships to support public-facing communications

  • Communications and marketing teams (media and social media leads, management, people responsible for public-facing messaging and coaching others)
  • Senior and mid-level managers of public, private and not-for-profit organizations
  • Program leads of highly visible public-facing programs
  • Content-matter experts (program leads, researchers, policy experts)

Alison Evans is an executive and consultant with 25 years of public, private and not-for-profit leadership experience. Her passion is creating synergy between an organization’s vision and the stakeholders, customers and public who are essential to its success.

An indispensable advisor to many boards, senior management teams and clients, Alison is an engaging speaker and trainer, known for bringing the latest theory and best practices to life with first-hand and wide-ranging experience from health to tourism to agriculture.

Rendered Node

Course Category/Template: 

Strategic Communications and Social Media

Body: 

This interactive, hands-on coaching workshop will provide you with an understanding of the media landscape in Canada, the new realities for media outlets and journalists and the resulting imperative for organizations and individuals who want to succeed in this environment. Participants will learn how to vet and prioritize media opportunities, meet the needs of journalists as well as personal and organizational goals, and how to focus on a workable plan that delivers well-framed arguments for traditional and social media.

The main focus of the workshop is to teach techniques and best practices for interviewing—skills that are valuable for media interviews, and for success in other types of interviews, and moments where you have “the floor”. The aim is to help you gain comfort with any and all opportunities to share expertise and perspectives succinctly and in a compelling manner, while also adeptly avoiding being taken down an unintended path.

In-House Option: 

Title: 

Interview like a Pro: Media Training for Spokespeople

Course Code: 

806

Social Widget: 

Email Reminder: 

Email Reminder Will Be Sent

Email Reminder Date: 

10days before the course start date

Speaker Bio: 

Alison Evans is an executive and consultant with 25 years of public, private and not-for-profit leadership experience. Her passion is creating synergy between an organization’s vision and the stakeholders, customers and public who are essential to its success.

An indispensable advisor to many boards, senior management teams and clients, Alison is an engaging speaker and trainer, known for bringing the latest theory and best practices to life with first-hand and wide-ranging experience from health to tourism to agriculture.

Audience: 

Communications and marketing teams (media and social media leads, management, people responsible for public-facing messaging and coaching others)
Senior and mid-level managers of public, private and not-for-profit organizations
Program leads of highly visible public-facing programs
Content-matter experts (program leads, researchers, policy experts)

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