Implementing a Social Media Strategy and Measuring Results
The emphasis of social media is on the social. But we are not used to thinking of organizations as social entities. What determines good social engagement for your organization, department, or business? How can you measure the results of something so intangible? How can you make the critical distinction between a good social media strategy and one that can cause a world of grief?
Building on Social Media and Public Services – An Introduction, this interactive one-day workshop will deepen your understanding of the most popular social media platforms and introduce lesser-known tools that can be used internally to enhance your productivity. Case studies are used to illustrate the differences between strategy (the long-term plan) and selection of tactics. You will learn techniques for fine-tuning and optimizing social media and developing link-worthy content that can be shared among users. You will leave with tools to measure the effectiveness of your strengthened social engagement.
Identifying clear organizational objectives for the use of social media
Matching social media platforms to organizational objectives
Educating staff on the proper use of social media and how to avoid common hazards
Identifying “best practice” for your context
Measuring effectiveness of social media and enhancing outcomes
- Managers and senior staff involved in implementing social media in their agencies, departments, or commissions in all levels of government
- Active users of social media seeking to enhance their skills and the effectiveness of their social media campaigns
- Business and non-profit leaders seeking to grow (or maintain under competition) their market share using social media tools
Peter Norman Levesque, KSJ, MA, is a consultant, teacher and social entrepreneur based in Ottawa. He has over thirty years of experience working with the public, private and non-profit sectors on issues of innovation, strategy and knowledge sharing. His career has included success as an entrepreneur, a leader in creating research and knowledge mobilization programs and a founder of many non-profit organizations. He has served as deputy director of knowledge products and mobilization at SSHRC, knowledge exchange specialist at CHEO and chair of knowledge management at the Ontario Neurotrauma Foundation. He currently serves on several boards of non-profit organizations. When not teaching at the University of Ottawa, he serves as president of the Institute for Knowledge Mobilization and maintains a busy consulting practice. Peter is an experienced and sought after speaker, facilitator, and commentator on issues of education, research, knowledge and strategy.
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