Crisis Communications: Lessons from the Ottawa-Gatineau Tornadoes

On September 21st, Ottawa-Gatineau was hit with a devastating series of tornadoes that swept across the region. With severe damage to property, hundreds of major outages across the grid and over 174,000 people without power, it was a natural disaster unlike anything the region had experienced in decades.

This event presents a unique case study in terms of crisis communications planning, strategic communications, and reputation management. While many organizations have been praised for their timely and transparent information sharing during the storm, others faced significant difficulties in reaching audiences effectively, particularly with the loss of core communications channels.

On December 13th our moderator, the Director of the Institute's Strategic Communications and Change program Caroline Kealey, will explore the lessons learned by local Ottawa communication leaders, and discuss how strong communications supported the region during one of its most damaging events.  

Panelists for this event will include:

  • Daniel Séguin, Manager, Media and Public Affairs at Hydro Ottawa
  • Pierre Poirier, Manager, Security and Emergency Management at the City of Ottawa
  • John Rainford, Director at The Warning Project and Emergency Risk Communication Lecturer at Carleton University
  • Christina Cefaloni, Director General, Communications and Public Outreach, Canadian Institutes of Health Research  (CIHR)

Lunch will be served.

When: December 13, 2018 from 11:30 a.m. to 1:00 p.m.
Where: University of Ottawa, Desmarais Building, 55 Laurier Avenue East, 12 Floor, Room 12110, Ottawa ON.

  • Topics
  • Audience
  • Instructor
  • Crisis communications planning with social media

  • Reputation management

  • Managing the needs of varying audiences (news, politicians, services and public)

  • Communicating under aggressive timelines and pressure

  • Balancing internal and external communications

  • Communicators at all levels
  • Caroline Kealey (Moderator),  communications strategist, change facilitator, trainer and author with over 20 years of experience in her field
  • Daniel Séguin, Manager, Media and Public Affairs at Hydro Ottawa
  • Pierre Poirier, Manager, Security and Emergency Management at the City of Ottawa
  • John Rainford, Director at The Warning Project and Emergency Risk Communication Lecturer at Carleton University
  • Christina Cefaloni, Director General, Communications and Public Outreach, Canadian Institutes of Health Research  (CIHR)

Rendered Node

Course Category/Template: 

Professional Development

Body: 

On September 21st, Ottawa-Gatineau was hit with a devastating series of tornadoes that swept across the region. With severe damage to property, hundreds of major outages across the grid and over 174,000 people without power, it was a natural disaster unlike anything the region had experienced in decades.

This event presents a unique case study in terms of crisis communications planning, strategic communications, and reputation management. While many organizations have been praised for their timely and transparent information sharing during the storm, others faced significant difficulties in reaching audiences effectively, particularly with the loss of core communications channels.

On December 13th our moderator, the Director of the Institute's Strategic Communications and Change program Caroline Kealey, will explore the lessons learned by local Ottawa communication leaders, and discuss how strong communications supported the region during one of its most damaging events.  

Panelists for this event will include:

  • Daniel Séguin, Manager, Media and Public Affairs at Hydro Ottawa
  • Pierre Poirier, Manager, Security and Emergency Management at the City of Ottawa
  • John Rainford, Director at The Warning Project and Emergency Risk Communication Lecturer at Carleton University
  • Christina Cefaloni, Director General, Communications and Public Outreach, Canadian Institutes of Health Research  (CIHR)

Lunch will be served.

When: December 13, 2018 from 11:30 a.m. to 1:00 p.m.
Where: University of Ottawa, Desmarais Building, 55 Laurier Avenue East, 12 Floor, Room 12110, Ottawa ON.

In-House Option: 

Title: 

Crisis Communications: Lessons from the Ottawa-Gatineau Tornadoes

Course Code: 

796

Social Widget: 

Email Reminder: 

Email Reminder Will Be Sent

Email Reminder Date: 

10days before the course start date

Speaker Bio: 

  • Caroline Kealey (Moderator),  communications strategist, change facilitator, trainer and author with over 20 years of experience in her field
  • Daniel Séguin, Manager, Media and Public Affairs at Hydro Ottawa
  • Pierre Poirier, Manager, Security and Emergency Management at the City of Ottawa
  • John Rainford, Director at The Warning Project and Emergency Risk Communication Lecturer at Carleton University
  • Christina Cefaloni, Director General, Communications and Public Outreach, Canadian Institutes of Health Research  (CIHR)

Audience: 

Communicators at all levels

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