Contentious Issue Management and Crisis Communications

At one time, contentious issues management and crisis communications may have been preoccupations of only some organizations – perhaps those in more controversial sectors or those who deal in matters of health and safety, as examples. Things are different in the era of 24/7 news cycles and an often-unforgiving social media environment. Even the most benign sectors and well-meaning organizations can suffer public humiliation and reputational damage if they are not alert, prepared and mindful of risk.

  • Topics
  • Audience
  • Instructor

  • How to monitor the external and internal environment to track risks and effectively identify emerging issues

  • How to organize internal leaders and experts to navigate the management of a developing issue

  • How to identify, collect and analyze sources of information to help diagnose the situation and formulate a plan

  • How to determine whether to engage in proactive or reactive media relations around an issue or crisis

  • The role of social media in issues management and crisis communications

  • Communications and marketing teams (media and social media leads, management, people responsible for public-facing messaging and coaching others)
  • Senior and mid-level managers
  • Program leads of highly visible public-facing programs
  • Content-matter experts (program leads, researchers, policy experts)

Alison Evans is an executive and consultant with 25 years of public, private and not-for-profit leadership experience. Her passion is creating synergy between an organization’s vision and the stakeholders, customers and public who are essential to its success.

An indispensable advisor to many boards, senior management teams and clients, Alison is an engaging speaker and trainer, known for bringing the latest theory and best practices to life with first-hand and wide-ranging experience from health to tourism to agriculture.

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Course Category/Template: 

Strategic Communications and Social Media

Body: 

At one time, contentious issues management and crisis communications may have been preoccupations of only some organizations – perhaps those in more controversial sectors or those who deal in matters of health and safety, as examples. Things are different in the era of 24/7 news cycles and an often-unforgiving social media environment. Even the most benign sectors and well-meaning organizations can suffer public humiliation and reputational damage if they are not alert, prepared and mindful of risk.

In-House Option: 

Title: 

Contentious Issue Management and Crisis Communications

Course Code: 

805

Social Widget: 

Email Reminder: 

Email Reminder Will Be Sent

Email Reminder Date: 

10days before the course start date

Speaker Bio: 

Alison Evans is an executive and consultant with 25 years of public, private and not-for-profit leadership experience. Her passion is creating synergy between an organization’s vision and the stakeholders, customers and public who are essential to its success.

An indispensable advisor to many boards, senior management teams and clients, Alison is an engaging speaker and trainer, known for bringing the latest theory and best practices to life with first-hand and wide-ranging experience from health to tourism to agriculture.

Audience: 

Communications and marketing teams (media and social media leads, management, people responsible for public-facing messaging and coaching others)
Senior and mid-level managers
Program leads of highly visible public-facing programs
Content-matter experts (program leads, researchers, policy experts)

Select a session
Contentious Issue Management and Crisis Communications
February 19, 20, 2020
9:00 - 16:00
$995.00
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