This course is designed to address the growing demand and visibility of corporate responsibility and sustainability practices. As it is gaining significant attention and importance in management journals, in business schools and in the executive suites of organizations, how should social responsibility and sustainability initiatives be communicated?
In August 2019, almost all the Business Roundtable (BRT) CEO members signed on to an updated BRT definition of “the purpose of a corporation” which expanded the definition to include a focus on other stakeholders other than investors. The BRT’s updated statement of purpose includes commitments to customers, employees, suppliers, communities, and shareholders. According to the BRT CEOs recognizing and delivering value to all these stakeholders is essential for the future success of the corporations and communities.
As the corporate world expresses the desire to become more sustainable with more meaningful stakeholder relationships, it represents an exciting opportunity for organizations to showcase how their expertise can play a pivotal role in helping organizations manage diverse stakeholder relationships with authenticity and credibility.
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Paula Bernardino is a Strategic Communication Management Professional (SCMP) with more than 15 years of experience, Paula has an expertise in strategic corporate communications and public relations acquired while working for large global corporations and not-for-profit organizations. Specializing in Corporate Responsibility since 2014, she has been responsible for the implementation and management of a company’s corporate responsibility strategy and engagement in Canada, responsible to increase internal and external awareness regarding the company’s commitment to corporate responsibility, while creating, implementing and managing an award-winning Regional Charity Program.