Communicating with Your Employees

This workshop is designed to address the importance of communicating with your employees to keep your workforce motivated and engaged. Effective employee communication also improves productivity.

Employee communication is often defined as the sharing of information and ideas between the management of an organization and employees and vice versa. It is essential for an organization's success that there are many different channels available to communicate with your employees and with targeted messsages. The key with employee communications is realizing "one size fits all" is to be avoided.

Good employee communications will turn employees into brand ambassadors. To be achieved, it is important to understand the strategic role that internal management and employee communications play in creating meaning in an organization. Employee communications must be aligned with corporate objectives.

  • Topics
  • Audience
  • Instructor
  • Understand how to mobilize and engage all employees in the workplace

  • Know how to design an effective employee communications strategy

  • Identify the appropriate tools and methods (print, electronic, social media and others) to be used and why

  • Explain why and how to measure the effectiveness of employee communications initiatives

  • Explain why 2-way communication is vital to an organization’s success and how to achieve it

  • Communications and marketing teams
  • Senior and mid-level managers
  • Entrepreneurs and small business owners with no communications team

Paula Bernardino is a Strategic Communication Management Professional (SCMP) with more than 15 years of experience, Paula has an expertise in strategic corporate communications and public relations acquired while working for large global corporations and not-for-profit organizations. Specializing in Corporate Responsibility since 2014, she has been responsible for the implementation and management of a company’s corporate responsibility strategy and engagement in Canada, responsible to increase internal and external awareness regarding the company’s commitment to corporate responsibility, while creating, implementing and managing an award-winning Regional Charity Program.

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Course Category/Template: 

Communication and Writing

Body: 

This workshop is designed to address the importance of communicating with your employees to keep your workforce motivated and engaged. Effective employee communication also improves productivity.

Employee communication is often defined as the sharing of information and ideas between the management of an organization and employees and vice versa. It is essential for an organization's success that there are many different channels available to communicate with your employees and with targeted messsages. The key with employee communications is realizing "one size fits all" is to be avoided.

Good employee communications will turn employees into brand ambassadors. To be achieved, it is important to understand the strategic role that internal management and employee communications play in creating meaning in an organization. Employee communications must be aligned with corporate objectives.

In-House Option: 

Title: 

Communicating with Your Employees

Course Code: 

901

Social Widget: 

Email Reminder: 

Email Reminder Will Be Sent

Email Reminder Date: 

10days before the course start date

Speaker Bio: 

Paula Bernardino is a Strategic Communication Management Professional (SCMP) with more than 15 years of experience, Paula has an expertise in strategic corporate communications and public relations acquired while working for large global corporations and not-for-profit organizations. Specializing in Corporate Responsibility since 2014, she has been responsible for the implementation and management of a company’s corporate responsibility strategy and engagement in Canada, responsible to increase internal and external awareness regarding the company’s commitment to corporate responsibility, while creating, implementing and managing an award-winning Regional Charity Program.

Audience: 

Communications and marketing teams
Senior and mid-level managers
Entrepreneurs and small business owners with no communications team

Important Information FALL 2020

Due to COVID-19 all in-person fall dates are likely to be subject to change in order to accommodate online virtual delivery. We invite you to register to reserve your spot today.

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Communicating with Your Employees (Online session)
November 9, 10, 2020
9:00 - 12:00
$595.00
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