This course is designed to address the importance of communicating with your employees to keep your workforce motivated and engaged. Effective employee communication also improves productivity.
Employee communication is often defined as the sharing of information and ideas between the management of an organization and employees and vice versa. It is essential for an organization's success that there are many different channels available to communicate with your employees and with targeted messsages. The key with employee communications is realizing "one size fits all" is to be avoided.
Good employee communications will turn employees into brand ambassadors. To be achieved, it is important to understand the strategic role that internal management and employee communications play in creating meaning in an organization. Employee communications must be aligned with corporate objectives.
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Paula Bernardino is a Strategic Communication Management Professional (SCMP) with more than 15 years of experience, Paula has an expertise in strategic corporate communications and public relations acquired while working for large global corporations and not-for-profit organizations. Specializing in Corporate Responsibility since 2014, she has been responsible for the implementation and management of a company’s corporate responsibility strategy and engagement in Canada, responsible to increase internal and external awareness regarding the company’s commitment to corporate responsibility, while creating, implementing and managing an award-winning Regional Charity Program.