Communicating in Government
Federal Departments and Agencies are required to provide Canadians with timely, accurate, clear, objective and complete information about federal policies, programs, services and initiatives. A Department or Agency’s ability to effectively communicate to the target audience—either proactively or reactively—can mean the difference between a positive or negative outcome. A key figure in this process is the communications official. While roles and responsibilities may differ among those working as federal communicators, what is consistent are the policies and procedures that underpin the communications function.
Through a combination of lessons, discussions and hands-on exercises, participants will review federal policies, procedures and communications competencies and practice the skills necessary to be a strategic communicator.
Federal communications policies, procedures and standards
Roles and responsibilities of federal communications officials
Writing strategic communications products including Media Lines, News Releases, Backgrounders and Questions and Answers
Briefing senior officials and providing succinct communications advice
Reading the public environment to anticipate questions and prepare messages that resonate
Communicating in plain language, especially when explaining the complex
Editing to ensure conciseness
- Current communications advisors, media relations officers, media monitors and others in the IS community
- Anyone looking to work in the field of communications as a federal public servant
John Holt, B.A., has worked in government communications for over 20 years, with roles in web, strategic and internal communications, recruiting, and video production. As part of the Communications Community Office, he designed learning sessions for communications professionals on a variety of topics. He is a strong believer that improving communications skills within the workplace requires an ongoing commitment. He brings his background as a radio host and television producer, director, and writer into the classroom.
"A very useful and insightful workshop. I would recommend it for everyone who wants to improve their skills in the area of communications and who would like to know more about the work behind various communications products. A multifaceted course that is useful in many different lines of work."
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