Social Media is now a crucial communication tool and if your organization isn’t leveraging its power to reach and engage audiences, you are missing a huge opportunity. Since most people use social media easily in their daily lives, they assume it is just as easy to use for their organization. This is not the case. Building and implementing a social media strategy that is going to add real value for your organization takes time, a plan, and a little bit of know-how.
In this interactive course, you learn to set and achieve objectives that will get you noticed. This session covers the foundations of what makes a good social media strategy and the tools and tactics needed to do your job and get the results your organization needs.
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Jonathan Simon, MBA, is a digital marketer, Director of Marketing & Communications at the Telfer School of Management, uOttawa, and a part-time professor teaching digital marketing in the BCom and MBA Programs. Formerly the Director of Marketing at Magmic – a leading publisher of mobile games partnering with global brands like Hasbro, Mattel, and Rubik’s Cube. His digital marketing expertise includes content marketing, social media, email marketing, and mobile. He has also facilitated workshops for private and public sector organizations like Health Canada, Parks Canada, and Ross Video.