“Great storytellers have an unfair competitive advantage,” says Benchmark Capital’s Bill Gurley. In this workshop, which assumes some familiarity with storytelling basics, participants will learn the tools to take their storytelling from good to great and develop their skills into unfair competitive advantages. Everyone will be encouraged to bring works-in-progress to class, in any form—memos, press releases, tweets, business plans, personal narratives—to be workshopped in real time with a goal of bringing our stories to the next level.
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Arthur Thuot is the facilitator at StoryCorp, a company that delivers storytelling workshops to business and government. Previously, he served as a project director for a media agency in Europe, Latin America, and Asia-Pacific. He holds an MFA from the University of Florida and an HBA from the Ivey Business School at Western University.