Great storytellers have an unfair advantage. They are better leaders and more effective professionals. Their organizations have stronger reputations, attract elite talent, and create a healthier, more cohesive culture. In this class, you’ll learn the tools to improve your storytelling from good to great, giving you—and your organization—a competitive edge. You’ll craft “Signature Stories” and know how to use them in your job and your everyday life, and you’ll be encouraged to share your own works-in-progress (social-media posts, memos, press releases, brand messaging, presentations, personal narratives, etc.) to workshop in real time, taking your stories to the next level.
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Arthur Thuot is the facilitator at StoryCorp, a company that delivers storytelling workshops to business and government. Previously, he served as a project director for a media agency in Europe, Latin America, and Asia-Pacific. He holds an MFA from the University of Florida and an HBA from the Ivey Business School at Western University.