This program, specifically intended for engineers, is centered on communication, which always guides the delivery of what clients truly want and need. Since communication is the key to influencing decisions that will generate immediate revenue and long-term client relationships, participants will develop competencies in listening, speaking, logical thought and planned engagement.
You will learn to successfully draw out and develop the problem or desired outcome, then craft a solution and effectively communicate your knowledge and ideas to influential users, be it a major investor or a C-suite decision maker. You will be exposed to practical tools, techniques, and insights focused on customer engagement, business pricing, pitches, proposals and presentations. The Business Communication and Influence (BCI) program develops and supports business leadership, sales skills, and product management effectiveness - for individual professionals, engineering teams and entire companies.