A joint initiative of the uOttawa Faculty of Engineering Sales School.

This program, specifically intended for engineers, is centered on communication, which always guides the delivery of what clients truly want and need. Since communication is the key to influencing decisions that will generate immediate revenue and long-term client relationships, participants will develop competencies in listening, speaking, logical thought and planned engagement.

You will learn to successfully draw out and develop the problem or desired outcome, then craft a solution and effectively communicate your knowledge and ideas to influential users, be it a major investor or a C-suite decision maker. You will be exposed to practical tools, techniques, and insights focused on customer engagement, business pricing, pitches, proposals and presentations. The Business Communication and Influence (BCI) program develops and supports business leadership, sales skills, and product management effectiveness - for individual professionals, engineering teams and entire companies.

 

Upon completion of the program, participants will be able to:

  • Use five ways to motivate others
  • See the world through a different filter - and how to determine and utilize that knowledge
  • Build personal and business rapport
  • Discover exactly what someone wants, truly needs and can actually afford
  • Refocus conversations to a productive place for both parties where the real problems (and their solutions) are truly exposed
  • Succeed at presentations, proposals and pitches

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3 BCI Modules

 

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BCI Foundation 

Conscious Speaking, Active Listening, Rational Understanding

 

In this module, you will learn powerful, effective communication and influence skills. Participants will be exposed to techniques and insights that deliver powerful, effective communication and influence skills.

Duration: 10 hours (4 weeks to complete the course)
Delivery Mode: Online, asynchronous

 

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BCI Communication

Truly Effective Connections with Customers and Clients

Prerequisite: BCI Foundation

In this module, participants will explore practical skills for customer-facing engagements. You will learn how to engage and elicit their true needs, discover and develop the business outcomes they drive and explore the economic outcomes of a solution.

Duration: 10 hours (4 weeks to complete the course)
Delivery Mode: Online, asynchronous

 

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BCI Influence 

Proposals, Pricing, Pitches and Presentations that drive Decisions and Action

Prerequisite: BCI Foundation Module and BCI Communication Module

In this module, participants will learn to "get out there and get the business", from a technical, business or financial point of view. You will focus on the "Five Ps": Proposal; Pricing; Pitches; Presentations; Preparation.

Duration: 10 hours (4 weeks to complete the course)
Delivery Mode: Online, asynchronous

 

   

uOttawa Academic Program

You are looking for recognised uOttawa master's degree qualifications that you can use as a sales engineer, product manager or entrepreneur.

To know more, visit the Faculty of Engineering website at www.uottawa.ca/faculty-engineering/

 

 

Unlock Your Communication Edge

Explore the Business Communication & Influence for Engineers brochure for a closer look at how this program can sharpen your skills and boost your career.

Click the image to view the brochure

 

 

Business communication & influence for Engineers

 

How can this program support you and your organization?

All three BCI program modules are available online and can be completed asynchronously, allowing you to progress at your own pace. The program is also fully customizable to align with your organization's specific goals and objectives. If you’re interested in a tailored solution to meet the needs of your clients and partners, reach out to one of our learning specialists today. Discounts are available for groups of 20 or more participants.

Connect with one of our learning specialists

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