In engineering and technology, effective communication will always guide the delivery of what clients truly want and need. Done well, it’s the key to influencing decisions that will generate immediate revenue and long-term client relationships. Competence in listening, speaking, logical thought and planned engagement are essential for success.
But engineering and technology educational programs rarely provide opportunities to learn and develop these essential professional skills. The Business Communication & Influence (BCI) program tackles this problem head on. It helps engineering and technology students tackle both ends of this problem. Firstly, to successfully draw out and develop the problem or desired outcome. Then to craft a solution and effectively communicate their knowledge and ideas to anyone – whether a major investor, a C-suite decision maker, or influential users.
The uOttawa Engineering Sales School (uOESS) has developed and proven this over the past ten years - in the rich, diverse entrepreneurial and engineering leadership ecosystem at the University of Ottawa. PDI now partners with uOESS to deliver a range of professional development courses in a variety of formats. The backbone of all our courses is BCI. It's intensely practical tools, techniques and insights are groundbreaking – and now 100% available online as well as in class. The program develops and supports business leadership, sales skills and product management effectiveness - for individual professionals, engineering teams and entire companies.