Advanced Business Writing

Overview

Writing is difficult at the best of times. But when you’re trying to persuade someone, your task becomes even more of a challenge. This one-day course will equip you with a variety of effective persuasive strategies and techniques. You’ll learn how to produce results by predicting the responses of your readers and tailoring meaningful messages to these audiences. Whether you're seeking funding, recommending action for senior management, attempting to change behaviour, or striving to gain agreement, you can benefit from the approaches that Advanced Business Writing offers.

Designed as a follow on to The Basics of Business Writing (or its equivalent), Advanced Business Writing will make good writers better by teaching them how to write more persuasively. To this end, the workshop focuses on techniques to help you compel readers to adopt recommendations and agree with your proposals.

Topics

• Writing persuasive business texts that encourage reader buy-in
• Understanding the three parts of persuasion
• Using deductive and inductive reasoning
• Applying Toulmin logic to cement your arguments
• Choosing direct or indirect structures according to expected audience response
• Applying the seven-step classic rhetoric structure
• Tactfully and effectively refuting opposite viewpoints
• Supporting your arguments with proper evidence
• Avoiding faulty logic

Audience

• Those who have taken The Basics of Business Writing and would like to hone their business-writing skills further
• Anyone who wants to communicate more persuasively in writing and save time
• People who want to enhance their professional credibility, leadership skills, and efficiency

Duration

Cost

• $655 (plus tax)

Featured Instructor

Moira White is a versatile communicator with decades of experience in plain language editing, writing, and teaching.

Moira holds a master’s degree in social policy. She has managed onsite production of reports in Canada and Europe and has travelled across Canada with public consultations writing, editing, and producing reports. Her specialties include synthesizing the work of multiple authors, writing to tight deadlines, and writing executive summaries.

She is an honorary life member and past president of Editors Canada and is a member of PLAIN (Plain Language Association InterNational).

In her spare time, Moira indulges her fascination with fibre and colour by spinning, knitting, and weaving.

I loved this course and learned a lot! The instructor was very skillful and organized.   

Sessions