How to Keep Your Communications Planning Relevant

Event Overview

There is a growing sense among the communications industry that strategic communications planning is so… 2019. After all, hasn’t the disruption of the pandemic made the idea of communications planning irrelevant?

Well, maybe. On the other hand, is it responsible for communication teams to spend their time and limited resources in tactics and campaigns without any sense of what they’re for, or how to know if they’ve had the desired impact?

That tension between traditional forms of planning and the turbulence of our current time is the focus of this thought-provoking session. We’ll explore refreshingly pragmatic and current approaches to lightweight planning adapted to the emergent nature of the challenges facing communicators today. The session will include:

• A one page strategic communications plan template
• A framework for developing a strategy that “walks on two feet” – one deliberate and one emergent
• Strategies for replacing noise with evidence in communications planning

Event Audience

This event is relevant to communication professionals.

Speaker

Caroline Kealey, B.A. Hons, M.A.

Caroline is internationally recognized as a leading communications strategist, change facilitator, trainer and author with over 20 years of experience in her field. She is known as a “communicator’s communicator” for her unique insights and first-hand experience into the challenges and potentials of the role. As Principal and Founder of Results Map®, Caroline has built her practice based on lasting partnerships with her clients. Through deep collaboration and an unparalleled ability to find clarity in complexity, she helps organizations chart a course toward new levels of performance and impact in communications. Her clients include the House of Commons, Universities Canada, Bayer, the Government of Northwest Territories and the United Nations. She is driven by her unrelenting passion to set communications teams up for success by creating innovative tools, practical knowledge products and game-changing workshops. Caroline is a pioneer in working at the intersection between strategic communications and change. Named an International Association of Business Communicators (IABC) All Star presenter, she has won national and international awards in strategic communications and change, including IABC’s global Best of the Best and Distinguished Service awards. A graduate of the Wharton School of Business executive program in Leading Organizational Change, Caroline is a Certified Change Management Professional (CMP) and is certified in the Conner Partners’ Strategy Execution methodology. She holds a B.A. with Highest Honours in Communications and an M.A. in Political Science. She is fluently bilingual in English and French.