Writing for Social Media

Overview

Do you want to get more from your posts? Are you looking for ways to make your organization’s messages stand out? Would your job be better—more impactful, more fulfilling—if you could get people to care more about what you were trying to say? In this course, you’ll learn how to make your social media more exciting, dynamic, and shareable with tools used by experts on Facebook, Twitter, Instagram, and other platforms. This is a course about examples—what works, what doesn’t, and why.

Participants will be encouraged to bring in samples of their own, and will leave the course with tips and tricks to take their social media presence to the next level, as well as the skills to put them into practice.

Topics

• Crafting messages that resonate with emotion, connection, meaning, and action
• How to turn “dry” material into content worthy of shares and likes
• When and how to include data for maximum impact
• A/B testing: how to adapt by letting your audience decide what works
• Time-tested forms and templates to save you time and hassle
• Commonalities between the most successful campaigns on major platforms
• Virality in practice: how small changes can make a big difference
• Telling it short, but not too short: vital stories that motivate and inspire
• Tips and tricks for compelling captions and hashtags
• The truth about “native” content and what it means for engaging your audience across different platforms
• Learning from examples across sectors and functions to apply a variety of best practices in your own work

Audience

• Professionals seeking to hone their writing skills for social media

Duration

Cost

• $655 (plus tax)

Featured Instructor

Arthur Thuot is the facilitator at StoryCorp, a company that delivers storytelling workshops to business and government. Previously, he served as a project director for a media agency in Europe, Latin America, and Asia-Pacific. He holds an MFA from the University of Florida and an HBA from the Ivey Business School at Western University.

Sessions