Statistics and Storytelling


Everyone knows that facts alone don’t change our minds. This course teaches you how to find the story in your statistics—and how to tell it in ways that make people care. Whether you’re trying to create impactful communications products, or just want to be more persuasive and make your numbers come to life, you’ll learn useful approaches to put into practice right away. We’ll cover many concrete examples, and witness storytelling in action by editing “live” documents and improving the stories that matter most to you. No matter what stage your story is at, you’ll leave with some useful (and fun) approaches to communicating statistics effectively in the stories you’re trying to tell.



  • Knowing when statistics help your story—and when they hinder it
  • Finding and shaping a story to make your statistics come alive
  • Convincing people who don’t already believe in your statistics
  • Creating strong visualizations to reinforce and clarify your story
  • Distilling complex and factual information to increase engagement
  • Using stories as a competitive tool to make your statistics succeed in the “marketplace of ideas”



  • Professionals seeking to hone their skills in storytelling with statistics
  • Communications specialists who want to refine or refresh their ability to communicate with statistics



6 hours



  • $595 (plus tax)
  • Courses offered in 2023: $655 (plus tax)


Featured Instructor

Arthur Thuot is the facilitator at StoryCorp, a company that delivers storytelling workshops to business and government. Previously, he served as a project director for a media agency in Europe, Latin America, and Asia-Pacific. He holds an MFA from the University of Florida and an HBA from the Ivey Business School at Western University.



Event CodeTitleBegin DateEnd DateTermDelivery MethodRegister to Event
P01822303AStatistics and Storytelling3/29/20233/30/2023WinterOnlineRegister to Event