Speechwriting for Impact


Given the wide variety of ways that people communicate today, speechwriters face new pressures. Add social media to the mix and you soon realize that audience expectations have changed significantly from years gone by. People still want to hear from leaders, but they want to hear clear, purposeful, persuasive statements.

This two-day (four-morning) course helps to equip participant to create compelling scripts. Participants learn to plan a speech, reflect the speaker’s voice, engage the audience and, where appropriate, deliver a memorable vision or issue a call to action.


  • Planning the speech
  • Identifying key messages
  • Outlining the speech
  • Getting started – the introduction
  • Crafting the content for maximum impact – the body
  • Using storytelling, metaphors, humour, rhetorical questions and other techniques to enhance the key messages
  • Developing a call to action
  • Ending on a high – the conclusion
  • Putting your best word forward
  • Creating rhythm and building memory
  • Audience and speaker analyses



  • Anyone who write speeches, either for themselves or for other people



12 hours



  • $995 (plus tax)
  • Courses offered in 2023: $1095 (plus tax)


Featured Instructor

Elva Keip has been presenting to live and remote audiences for over 30 years, with speeches she wrote for herself that range from 5 to 45 minutes. Elva coaches other people, usually on a 1:1 basis, to improve how they plan and deliver their key messages. She also delivers several other courses at PDI.



Event CodeTitleBegin DateEnd DateTermDelivery MethodRegister to Event
P01812303ASpeechwriting for Impact3/30/20233/31/2023WinterIn PersonRegister to Event