Strategic Thinking

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Overview

In today’s dynamic and highly complex global economy, it is critically important for leaders in government, business and the not-for-profit sectors to be strategic thinkers. Whether the objective is to introduce a new product line or develop a new policy direction, decision makers or managers supporting the decision-making process must be able to systematically identify the goals, emerging opportunities, and possible obstacles.

This course introduces students to a disciplined approach to thinking about challenges and devising the best course of action to overcome obstacles and achieve your goals. Participants will also gain a better insight into their own strategic thinking skills – are they up to par or could they use some enhancement?

Topics

What is Strategic Thinking? Why is it important?
Essential Traits of a Strategic Thinker
Essential success factors
Self-assessment - Faults or pitfalls to avoid - How to enhance personal strategic thinking abilities
Step-by-step Strategic Thinking Process – How to ensure you have the resources and the approach needed to arrive at strategic solutions
Practical exercises that illustrate the key concepts

Audience

The course is ideal for leaders or aspiring leaders who have a responsibility to contribute to strategic planning in their organization. The content is appropriate for those who are relatively new to the work world and for more experienced staff who wish to improve or refresh their strategic thinking skills.

Duration

6 hours

Cost

$655 (plus tax)

Featured Instructor

Bernard Gauthier, PhD’s background includes 35 years of communication work with clients, including the Government of Canada, national associations and private sector organizations. He has also trained hundreds of clients in different aspects of communication.

Bernard researched and developed numerous strategic communication plans working with one of Canada’s top PR agencies, allowing him to develop the CARE Model, which became the basis for his 2018 book Strategic Communication in Canada. Bernard has taught at Carleton University and the Bachelor of Public Relations program at Conestoga College.