Applied Strategic Planning


Globalization, 24/7 communications, new demographics, security concerns, unprecedented energy demands: these are the forces shaping today’s organizations. All conspire to challenge our ability to anticipate and respond to change. As the future becomes more difficult to predict, we need to put together applied strategic plans that are flexible enough to consider a variety of futures and to develop options for meeting each of them.

This course guides participants through a practical approach to developing and enhancing the skills necessary for ensuring the survival and growth of their organizations in turbulent times. Using case studies, practical exercises, and applied models, participants will develop an understanding of strategic planning as a dynamic process that allows for quicker and more effective responses to changing environmental conditions.



  • Introduction to applied strategic planning
  • Thinking skills Planning to plan
  • Values and culture of the workplace
  • Mission formulation
  • Strategic business modelling
  • Performance audit
  • Gap analysis and closure
  • Integrating action plans
  • Contingency planning
  • Implementing your plan
  • Getting help—the role of facilitators and consultants



  • Anyone who has responsibility for the development of strategic plans and policies to address the goals and objectives of a business or organization. Appropriate for participants who are relatively new to the work world, as well as for seasoned staff who wish to improve or refresh their applied strategic planning skills.



12 hours



  • $1095 (plus tax)


Featured Instructor

Bernard Gauthier, PhD’s background includes 35 years of communication work with clients, including the Government of Canada, national associations and private sector organizations. He has also trained hundreds of clients in different aspects of communication.

Bernard researched and developed numerous strategic communication plans working with one of Canada’s top PR agencies, allowing him to develop the CARE Model, which became the basis for his 2018 book Strategic Communication in Canada. Bernard has taught at Carleton University and the Bachelor of Public Relations program at Conestoga College.


This is a fantastic course that can be applied in a wide variety of contexts.   


Event CodeTitleBegin DateEnd DateTermDelivery Method
P00172410AApplied Strategic Planning10/1/202410/2/2024AutumnIn PersonRegister
P00172501AApplied Strategic Planning1/20/20251/23/2025WinterOnlineRegister
P00172505AApplied Strategic Planning5/13/20255/16/2025SummerOnlineRegister