Developing an Effective Project Business Case


It is a best practice required by most mature organizations that projects prove their business case as a prerequisite for initiation. With limited resources available to organizations, only projects that most convincingly demonstrate that their benefits justify their costs are approved. Developing an effective business case requires judgement, analytical expertise, and skill at project marketing. The analyst must demonstrate professionalism, objectivity, and the ability to succinctly present their results and recommendations. This workshop explores the key processes that a project manager or sponsor would employ to demonstrate a business case for a project.

This workshop provides participants with knowledge and practical skills needed to successfully demonstrate the strategic value of a proposed project. Having attended the workshop, participants will be more likely to secure buy-in and support for their proposed projects.



  • Securing a project champion
  • Ensuring strategic alignment of projects
  • Performing cost/benefit assessments
  • Conducting a financial risk assessment
  • Assessing the technical feasibility of a project
  • Ensuring a project’s sustainability
  • Documenting the business case in accessible language
  • Securing approval of the project business case



  • Project managers, sponsors, and managers responsible for developing a project business case
  • Anyone who is, or will be, working in projects that require demonstration of their strategic value and/or a cost/benefit analysis in order to be approved



12 hours



  • $655 (plus tax)


Featured Instructor

Colin Lindsay has more than twenty-five years of experience teaching graduate-level project management, teaching for the University of Ottawa, the University of Québec, and several universities abroad. Colin holds a MPM (Master of Project Management), an M.Sc. in Physics, and is a certified PMP® (Project Management Professional). He draws on his extensive experience managing complex IM/IT, organizational development, and outsourcing projects that have helped numerous organizations achieve their strategic objectives. His knowledge and enthusiasm enable him to convey complex concepts in an easy-to-absorb way.



Event CodeTitleBegin DateEnd DateTermDelivery Method
P00552402ADeveloping an Effective Project Business Case2/12/20242/13/2024WinterOnlineRegister