Description
This course is designed to address the importance of communicating with your employees to keep your workforce motivated and engaged. Effective employee communication also improves productivity.
Employee communication is often defined as the sharing of information and ideas between the management of an organization and employees and vice versa. It is essential for an organization's success that there are many different channels available to communicate with your employees and with targeted messages. The key with employee communications is realizing "one size fits all" is to be avoided.
Good employee communications will turn employees into brand ambassadors. To be achieved, it is important to understand the strategic role that internal management and employee communications play in creating meaning in an organization. Employee communications must be aligned with corporate objectives.
Learning Outcomes
At the end of this course the participant will be able to:
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Understand how to mobilize and engage all employees in the workplace
- Know how to design an effective employee communications strategy
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Identify the appropriate tools and methods (print, electronic, social media and others) to be used and why
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Explain why and how to measure the effectiveness of employee communications initiatives
- Explain why 2-way communication is vital to an organization’s success and how to achieve it
Duration
6 hours
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