Description

This course is designed to address the importance of communicating with your employees to keep your workforce motivated and engaged. Effective employee communication also improves productivity.

Employee communication is often defined as the sharing of information and ideas between the management of an organization and employees and vice versa. It is essential for an organization's success that there are many different channels available to communicate with your employees and with targeted messages. The key with employee communications is realizing "one size fits all" is to be avoided.

Good employee communications will turn employees into brand ambassadors. To be achieved, it is important to understand the strategic role that internal management and employee communications play in creating meaning in an organization. Employee communications must be aligned with corporate objectives.

Learning Outcomes

At the end of this course the participant will be able to:
  • Understand how to mobilize and engage all employees in the workplace
  • Know how to design an effective employee communications strategy
  • Identify the appropriate tools and methods (print, electronic, social media and others) to be used and why
  • Explain why and how to measure the effectiveness of employee communications initiatives
  • Explain why 2-way communication is vital to an organization’s success and how to achieve it

Duration

6 hours

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Paula Bernardino, MCM, CSR-P, SCMP®, MC Strategic Communication Management Professional (SCMP) with 20 years of experience, Paula has an expertise in strategic corporate communications and public relations acquired while working for large global corporations and not-for-profit organizations.

Paula is currently a strategic independent consultant in communications and corporate responsibility while also guest speaking at conferences and panels.

She is a course lecturer at McGill University in the Public Relations program since 2018 and an instructor at the University of Ottawa's Professional Development Institute in the Communication and Media course category since 2020.


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