The saying goes that “you can have brilliant ideas, but if you can’t sell them, they won’t go anywhere”. Whether your idea is a new public policy for government or product for the marketplace, idea selling is an essential professional skill set.
When you master that art of selling ideas successfully you use step-by-step strategic movements that bring your ideas closer to your audience and their needs. You don’t need a fancy title to sell your ideas, and when you do you will feel empowered, energized and fulfilled.
This course provides participants with the knowledge, skills and practice to deploy strategies and tactics that advance their ideas through organizations and to key audiences.