The saying goes that “you can have brilliant ideas, but if you can’t sell them, they won’t go anywhere”. Whether your idea is a new public policy for government or product for the marketplace, idea selling is an essential professional skill.
When you master the art of selling ideas successfully you enhance your power, influence, and leadership. You use step-by-step strategic moves that bring your ideas closer to your audience and their needs. You don’t need a fancy title to sell ideas, and when you do, you will feel empowered, fulfilled, and energized.
This course provides participants with the knowledge, skills, and opportunity to practice deploying strategies and tactics that advance their ideas through organizations and to key audiences.