Selling Ideas Successfully


The saying goes that “you can have brilliant ideas, but if you can’t sell them, they won’t go anywhere”. Whether your idea is a new public policy for government or product for the marketplace, idea selling is an essential professional skill set.

When you master that art of selling ideas successfully you use step-by-step strategic movements that bring your ideas closer to your audience and their needs.  You don’t need a fancy title to sell your ideas, and when you do you will feel empowered, energized and fulfilled.

This course provides participants with the knowledge, skills and practice to deploy strategies and tactics that advance their ideas through organizations and to key audiences.



  • Framing your idea as a problem that needs to be solved
  • Enhancing personal power within organizations and networks
  • Identifying your persuasion style and adapting it to key audiences
  • Mapping personal networks and leveraging key players within them
  • Using the seven persuasion principles
  • Making the pitch using strategic communication techniques
  • Tactics to overcome approval roadblocks
  • Making your idea stick by overcoming organizational inertia



  • Professionals from all levels of the public and private sectors that want to improve their ability to sell ideas strategically and persuasively in organizations and to key audiences.



6 hours



  • $655 (plus tax)


Featured Instructor

Andrés J. Drew (B.A., B.C.L., LL.B., M.Sc.) is a bilingual lawyer with more than 15 years’ experience at the intersection of law, policy, regulation and economics, he has a track record of achieving legislative and regulatory reform by synthesizing and communicating complex issues, negotiating with stakeholders, briefing senior officials and navigating government processes. Andrés has also run (or participated in the boards of) multiple government hiring processes. His unique ability to engage audiences provides a rich environment for classroom discussion and learning.



Event CodeTitleBegin DateEnd DateTermDelivery MethodRegister to Event
P01792303ASelling Ideas Successfully3/6/20233/7/2023WinterOnlineRegister to Event