Mastering Public Diplomacy


This Public Diplomacy (PD) course is addressed to diplomats, staff from ministries of foreign affairs and to individuals willing to develop novel techniques in international relations. In depth knowledge will be achieved thanks to the professional and direct guidance from our guest lecturer, a current senior diplomat possessing more than three decades of experience in the field.

Participants will be introduced to the world of diplomacy and the interaction between diplomatic missions and the civil society. Our program instills a new approach on how to properly implement PD projects under a cost-effective policy. In addition, former or current diplomats will be invited to contribute with their insights during some of our online sessions. Conversely, a special attention will be paid on how PD shall not be performed. A series of successful practical exercises will be part of the syllabus. Students will understand why an increasing number of non-diplomats are hired by embassies and consulates to work as locally engaged staff for public diplomacy departments.



  • Understanding PD theory
  • Recognize and use of PD tools
  • Tackling Cultural diplomacy
  • Applying Soft diplomacy
  • Getting the best results from social media and digital diplomacy
  • Implementing PD strategies
  • Diplomatic and Private partnerships
  • Bringing short-term results to diplomatic missions
  • Succeeding with limited resources



  • Diplomats, diplomatic schools from ministries of foreign affairs, public servants, journalists, academics in international relations, staff from international organizations, the military, multinational corporations, the private sector, NGOs and the civil society in general.



12 hours 



  • $1095(plus tax)


Featured Instructor

Eugene Matos holds a Ph.D in Law and Licentiate in Law from the Faculty of Civil Law of the University of Ottawa. He has been Minister Counselor responsible for public diplomacy in embassies in Europe, Canada and the Americas. Matos is the recipient of several high recognitions for his contribution to public diplomacy at the national and supranational level. He is the founder of Diplomat Magazine in The Hague. Matos is a former diplomatic alternate representative at the International Criminal Court, at the International Court of Justice and at the OPCW in The Hague, the Netherlands.



Event CodeTitleBegin DateEnd DateTermDelivery MethodRegister to Event
P02112303AMastering Public Diplomacy3/27/20233/30/2023WinterOnlineRegister to Event