Description
This course is addressed to diplomats and individuals willing to develop cutting-edge techniques in modern international relations. Participants will be introduced to the world of the “new diplomacy” (public diplomacy) by taking a deep dive into the interaction between public diplomats and the civil society at the receiving State. You will learn a new approach on how to properly implement Public Diplomacy projects under a cost-effective policy, and build swift strategies to foster short-term projects. Through storytelling and hands-on skills development, you will understand why locally engaged staffs (non-diplomats) are increasingly hired to work in public diplomacy departments.
Learning Outcomes
At the end of this course the participant will be able to:
- Understand Public Diplomacy theory and tools
- Tackle cultural diplomacy
- Apply soft power
- Get the best results from digital diplomacy
- Implement Public Diplomacy strategies
- Explore Diplomatic and Private partnerships as well as military diplomacy
- Engage the diaspora and the civil society overseas
- Generate positive outcomes with the media
- Apply essentials in organizing innovative diplomatic events
- Bring short-term results to diplomatic missions
- Succeed with very limited resources
- Launch your first Public Diplomacy project
Duration
12 hours
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