Mastering Public Diplomacy


This course is addressed to diplomats and individuals willing to develop cutting-edge techniques in modern international relations. Participants will be introduced to the world of the “new diplomacy” (public diplomacy) by taking a deep dive into the interaction between public diplomats and the civil society at the receiving State. You will learn a new approach on how to properly implement Public Diplomacy projects under a cost-effective policy, and build swift strategies to foster short-term projects. Through storytelling and hands-on skills development, you will understand why locally engaged staffs (non-diplomats) are increasingly hired to work in public diplomacy departments.


Learning Outcomes

  • Understand Public Diplomacy theory and tools
  • Tackle cultural diplomacy
  • Apply soft power
  • Get the best results from digital diplomacy
  • Implement Public Diplomacy strategies
  • Explore Diplomatic and Private partnerships as well as military diplomacy
  • Engage the diaspora and the civil society overseas
  • Generate positive outcomes with the media
  • Apply essentials in organizing innovative diplomatic events
  • Bring short-term results to diplomatic missions
  • Succeed with very limited resources
  • Launch your first Public Diplomacy project



  • Diplomats, diplomatic schools from ministries of foreign affairs, civil servants, journalists, international communication professionals, academics in diplomacy or international relations, staff from international organizations, the military, multinational corporations, the private sector, NGOs and the civil society in general.



12 hours



  • $1095 (plus tax)


Featured Instructor

Eugene Matos holds a Ph.D in Law and Licentiate in Law from the Faculty of Civil Law of the University of Ottawa. He is a senior diplomat possessing more than three decades of recent practice during his diplomatic assignments in Europe, Asia, and the Americas. He has been Minister Counselor responsible for public diplomacy in embassies in Europe, Canada and the Americas. Mr. Matos is the recipient of several high recognitions for his contribution to public diplomacy at the national and supranational level. He is the founder of Diplomat Magazine in The Hague. Mr. Matos is a former diplomatic alternate representative at the International Criminal Court, at the International Court of Justice and at the OPCW in The Hague, the Netherlands.



Event CodeTitleBegin DateEnd DateTermDelivery Method
P02112402AMastering Public Diplomacy2/20/20242/23/2024WinterOnlineRegister
P02112405AMastering Public Diplomacy5/13/20245/16/2024SummerOnlineRegister