Mr. Awad Loubani has successfully managed organizations since 1991 with 29 years of experience in public sector organizations and an aggregate total of 18 years experience in not-for-profit and voluntary organizations. He is a a visionary leader as well as a trusted advisor that enables organizations and teams to make strategic and risk-informed decisions. Mr Loubani has conducted numerous national and international training courses, workshops and sessions about Quality and Risk Management, project management, finance, and business planning on an ongoing basis. As a Canadian and international RM expert, he enhances the RM function within organizations by moving the risk culture from avoidance to focusing on informed risk outcomes. He advocates managing risk to protect/grow the firm's value by enabling it to achieve its objectives more effectively and with greater long-term certainty. His approach to effective RM enables organizations to achieve their objectives by continually assessing risks to reduce surprises, capitalize on opportunities and improve performance.