Internal Communications for Government

Overview

While Internal Communications roles are often overlooked in any organization, the unique environment found within Federal Departments and Agencies can be even more difficult to navigate. This two-day course will highlight the communications policies, procedures and standards within the Federal government as they relate to internal communications and will help communications advisors and managers refine the skills needed to develop an effective, engaged workforce.

Through a combination of lessons, discussions, and exercises, participants will look at the necessary elements needed to build a successful internal communications approach. The session will help communications advisors and managers craft an effective plan to engage employees and share both daily-needs information, and critical material in times of crisis.

Topics

• Explain the value of timely, consistent communications with staff in a large organization.
• Write and edit key communications materials including an internal communications plan, and message calendar.
• Explain how effective internal communications can support senior management's priorities.
• Understand the appropriate communications tools available to interact with staff.
• Identify the main elements of federal policies related to internal communications.
• Explain the roles and responsibilities of an effective Internal Communications team.

Audience

• Government employees in internal communications; employees who wish to improve their general communications planning skills.

Duration

Cost

• $1095 (plus tax)

Featured Instructor

John Holt, B.A., has worked in government communications for over 20 years, with roles in web, strategic and internal communications, recruiting, and video production. As part of the Communications Community Office, he designed learning sessions for communications professionals on a variety of topics. He is a strong believer that improving communications skills within the workplace requires an ongoing commitment. He brings his background as a radio host and television producer, director, and writer into the classroom.

Sessions