Communicating Your Social Responsibility

Overview

This course is designed to address the growing demand and visibility of corporate responsibility and sustainability practices. As it is gaining significant attention and importance in management journals, in business schools and in the executive suites of organizations, how should social responsibility and sustainability initiatives be communicated?

In August 2019, almost all the Business Roundtable (BRT) CEO members signed on to an updated BRT definition of “the purpose of a corporation” which expanded the definition to include a focus on other stakeholders other than investors. The BRT’s updated statement of purpose includes commitments to customers, employees, suppliers, communities, and shareholders.  According to the BRT CEOs recognizing and delivering value to all these stakeholders is essential for the future success of the corporations and communities.

As the corporate world expresses the desire to become more sustainable with more meaningful stakeholder relationships, it represents an exciting opportunity for organizations to showcase how their expertise can play a pivotal role in helping organizations manage diverse stakeholder relationships with authenticity and credibility.

    Topics

    • Explain how relationships with key stakeholders leads to an enhanced reputation and social responsibility
    • Determine the level of authenticity and credibility of social responsibility and sustainability messages
    • Produce strategic and authentic credible plans to communicate social responsibility and sustainability reports
    • Produce a business case on why and how to communicate ESG, Sustainability & CSR
    • Explain "washing" concepts

     

    Audience

    • Professionals in organizations that have corporate responsibility and sustainability messages, initiatives and/or programs and are responsible to communicate these but don't have knowledge on corporate responsibility and sustainability.
    • Professionals in organizations that are about to launch corporate responsibility and sustainability messages, initiatives and/or programs and are responsible to communicate these but don't have knowledge on corporate responsibility and sustainability.

     

    Duration

    6 hours

     

    Cost

    • $655 (plus tax)

     

    Featured Instructor

    Paula Bernardino, MCM, CSR-P, SCMP® Strategic Communication Management Professional (SCMP) with more than 15 years of experience, Paula has an expertise in strategic corporate communications and public relations acquired while working for large global corporations and not-for-profit organizations. Paula is currently a strategic independent consultant in communications and corporate responsibility while also guest speaking at conferences and panels.

    She is a course lecturer at McGill University in the Public Relations program where she teaches the Internal Stakeholder Communications and Communication in the Corporate Sector courses. She is also the teaching assistant for the Organizational Public Relations and Applied Ethics in Communications Management courses at McMaster University in the Masters in Communications Management program.

     

    Sessions