Building a Social Media Strategy That Adds Value


Social Media is now a crucial communication tool and if your organization isn’t leveraging its power to reach and engage audiences, you are missing a huge opportunity. Since most people use social media easily in their daily lives, they assume it is just as easy to use for their organization. This is not the case. Building and implementing a social media strategy that is going to add real value for your organization takes time, a plan, and a little bit of know-how.

In this interactive course, you learn to set and achieve objectives that will get you noticed. This session covers the foundations of what makes a good social media strategy and the tools and tactics needed to do your job and get the results your organization needs.


  • Identifying organizational objectives for the use of social media.
  • Defining common key performance indicators (KPIs).
  • Understanding your audience and aligning with the proper channels.
  • Building a social media content strategy.
  • Creating an implementation plan and measuring results.



  • Communicators, Managers, and Senior Staff involved in implementing social media in their departments, agencies, or commissions in all levels of government.
  • Active users of social media seeking to enhance their skills and the effectiveness of their social media campaigns.
  • Business and non-profit leaders seeking to grow (or maintain under competition) their market share using social media tools and setting strategies.


Delivery Mode

Online or in person



6 hours



  • $655 (plus tax)


Featured Instructor

Jonathan Simon, MBA, is a digital marketer, Director of Marketing & Communications at the Telfer School of Management, uOttawa, and a part-time professor teaching digital marketing in the BCom and MBA Programs.  Formerly the Director of Marketing at Magmic – a leading publisher of mobile games partnering with global brands like Hasbro, Mattel, and Rubik’s Cube. His digital marketing expertise includes content marketing, social media, email marketing, and mobile. He has also facilitated workshops for private and public sector organizations like Health Canada, Parks Canada, and Ross Video.


For me, pivoting between presentations, discussions and exercises is what keeps me engaged. It also helps to be learning exciting new content and having an energetic instructor! Thanks for the great course Jonathan L. Simon. - Nina Camilleri, Marketing Design and Development, Ottawa Student Transportation Authority

#ZoomFatigue is real! Thank you for making this course interesting and engaging! - Pascale Bénicy, Communications, Environment and Climate Change Canada 

Thank you for making 6 hours of content fly by! Zoom fatigue no more! - Anica Pejanovic, Communications, ESDC  


Event CodeTitleBegin DateEnd DateTermDelivery Method
P00222310ABuilding a Social Media Strategy that Adds Value10/27/202310/27/2023AutumnIn PersonRegister
P00222405ABuilding a Social Media Strategy that Adds Value5/28/20245/29/2024SummerOnlineRegister